- “Cloud chasing” is now a competitive hobby, with vape shops, lounges and events like VapeCon in Pretoria testament to the growing hype.
- Yet more than 130 countries have regulated or banned e-cigarettes. Once passed, South Africa’s new Tobacco Bill too will impose stricter rules about who can vape, where it’s allowed and how the products can be marketed.
- But the tobacco industry is innovating as fast as governments are trying to close the windows. Nicotine pouches, for example, have become a major market player, with billions of units sold worldwide.
- We catch up with Brenda to find out if she’s managed to overcome her lifelong nicotine addiction and ditched her vape.
In today’s newsletter, Jessica Pitchford introduces us to “cloud chasing”. Sign up today.
VAPE UNIVERSE: WHO CARES IF WE VAPE OURSELVES TO DEATH?
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FULL PODCAST SCRIPT
Danny Booysen is a freelance audio technical producer and has over 30 years of experience in the broadcast industry.
Paul McNally is the founder of Develop Audio, a company that produces investigative podcasts and trains journalists to create quality audio.
