The South African department of health’s free condoms go head-to-head with the name brand competition.
After complaints about the strong latex smell of the South African government’s “Choice” condoms, the department of health re-branded its free range of male “rubbers”. Focus group testing and research led the department to debut Max – a new line of male condoms – in a range of scents and colours.
How does Max stack up against name brand condoms? Bhekisisa and Mail and Guardian staff find out in this short video.