The South African department of health’s free condoms go head-to-head with the name brand competition.


Government goes head to head with store-bought condoms.

After complaints about the strong latex smell of the South African government’s “Choice” condoms, the department of health re-branded its free range of male “rubbers”. Focus group testing and research led the department to debut Max – a new line of male condoms – in a range of scents and colours. 

How does Max stack up against name brand condoms? Bhekisisa and Mail and Guardian staff find out in this short video.

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Dylan Bush is Bhekisisa's production and multimedia manager.